Behind the Design
The Journey of Our Logo Creation
Since 2017, Sheepskin Slippers SA has transformed from a small home industry into a beloved brand known for its premium slippers and growing range of top-end, genuine sheepskin lifestyle products.
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2017 - First logo
The original logo featured a circle representing a spool of cotton, with a needle and stitched lines symbolizing the handcrafted nature of each slipper. The informal font was warm and approachable, echoing the swooping motion of stitching, and capturing the homely essence of the brand.
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2023 - Second logo
As the brand grew, the logo was updated from 'Handcrafted Sheepskin Slippers' to 'Genuine Sheepskin Slippers' to emphasize that all our products are made from 100% genuine sheepskin, ensuring that there was no confusion about their quality and authenticity.
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2024 - Third logo
As we continue to move forward, our rebrand marks the evolution with an updated logo. Our new logo now clearly reflects our name, 'Sheepskin Slippers SA.' The modern design, with its cleaner and more legible font, reinforces the brand’s timelessness and professionalism.
Our tagline - after eight years of deliberation, we finally found the perfect tagline: 'Love At First Touch,' a phrase that perfectly captures the essence of our products.
At our logo's heart is the original circular spool of cotton concept, now enhanced by an icon inspired by a family heirloom - a cherished ring passed down through generations to our founder, featuring a black onyx stone with a white stripe. This subtle detail pays homage to our roots, honouring where our story started - with family.
An onyx stone symbolises strength, perseverance, and the ability to overcome challenges while staying grounded - values which we bestow upon the wearers of our products.
Similarly, the original Margie’s Comfies slipper pattern was also passed down from our founders' mother, Margie Hoole, to her. Sheepskin Slippers SA launched with this as our first pattern and it has recently been improved for comfort, fit, and style. It forms the cornerstone of our slipper range and is a reminder of Margie’s love for chordwaining (as she'd call slipper making).